The Digital Branding Starter
Three quick steps to get clear before you post again.
What Do You Want to Be Known For
Sit with these before you touch the headline.
- What do people already come to you for advice on, before you ever posted anything?
- What's the lesson you find yourself repeating in conversations, or something that you're passionate about?
- If someone only remembers one thing about your expertise, what should it be?
Revise Your Headline
Most headlines list a single title, but a strong headline tells a stranger why to click on your profile to keep reading. More specifically, who you are, why your insight is valuable, and what makes you different from every other person like you is what you want to share.
To be clear, it doesn't have to be this formula. But it's a great way to get clear on your value proposition and then select the keywords you want to highlight.
Ex: Sales Executive, People-first leader, etc.
Five Post Ideas From Your Week
Don't think you need a content calendar. You need five minutes to brainstorm on this list. Sharing your insights digitally is about being authentic and relevant.
- A decision you made this week and why
- A question someone asked you that surprised you
- A mistake you made early in your career and what it taught you
- Something you disagree with in your field
- A win you're proud of, for yourself or your team
Now that you have the ideas flowing, draft a concise, clear post that sounds like you, not AI, and press post.