Sales Training — MedTech Collective
Sales Training

You've built the team.
Now build the edge.

MedTech Collective builds the behavioral edge that turns good teams into dominant ones. Strategies pressure-tested in the field. Proven to drive results. Led by someone who has won at every level of this game.

The Challenges You Face

Reps discount instead of negotiate

They fold at the first sign of price pushback instead of addressing what is actually driving the hesitation.

Discovery is surface-level

Reps present before they truly understand the problem. Deals stall because the real objection was never uncovered.

Training doesn't stick

One-day sessions create a temporary lift. Without reinforcement and leader alignment, nothing changes in the field.

How We Work Together

Every engagement starts where your team is.

Whether you need a focused entry point or a full-scale development program, every format is built around your team's specific gaps — and fully customizable from there.

01
Entry Point

Skills Intensive Workshop

Virtual — 60 to 90 minutes

A focused, high-impact session built around a single skill gap. Negotiation, discovery, objection handling, building influence — one topic, real application, immediate takeaways. A low-barrier entry point that delivers a meaningful lift without a large time commitment.

Available as a standalone session or as the first step into a broader engagement.

03
Full Scale

Sales Development Program

Multi-month | custom scope and timeline

A comprehensive, sustained engagement with multiple touchpoints, embedded leader development, and ROI tracking built in from day one. Designed for organizations ready to invest in lasting behavioral change across their sales team. Not just a temporary lift.

Scope, timeline, and depth are built around your organization. No two programs are identical.

Our Frameworks

Proprietary. Pressure-tested. Built in the field.

Every MedTech Collective engagement is anchored in two frameworks developed over 16 years of selling and leading in medical device. You will learn what they are in the room.

Framework 01

The IOS Method

A framework built around the three levers that separate good reps from great ones. The specific behaviors that activate each one in the field.

Framework 02

The BOLD Sales Framework

A repeatable system for moving deals forward, holding the line under pressure, and building the kind of account relationships that generate revenue long after the first close.

Meeting Your Team Where They Are

This training works because it was built from the inside. Every rep Kat trains, she has been. Every stage she coaches through, she has won at. That is not a credential. That is the difference.

01

The associate rep finding their footing

Building the habits, the confidence, and the sales behaviors that turn clinical knowledge into closed business. Before bad patterns get cemented.

02

The early-career rep building momentum

Moving beyond the basics and developing the influence, discovery, and negotiation skills that start to separate them from the pack.

03

The seasoned rep who has plateaued

Coasting on historical success and not converting at the rate their experience should support. They do not need a refresher. They need a reset.

04

The executive rep ready for their next edge

High performers who want to sharpen their strategic account skills, deepen their influence, and position themselves for what comes next.

Organizations we have worked with

Vertos Medical
Biotronik
Boston Scientific
Noctrix Health
Spark Biomedical
The Lobby Sales Network
Sierra Spine Society
ASPN
PSPS
Women Innovators in Pain Medicine
Vertos Medical
Biotronik
Boston Scientific
Noctrix Health
Spark Biomedical
The Lobby Sales Network
Sierra Spine Society
ASPN
PSPS
Women Innovators in Pain Medicine

Ready to move
your team's needle?

Every engagement starts with a conversation about your team, your gaps, and what success actually looks like. Let's have it.